Founded in 2011, GraphicMama is an international creative company with around 1M active users on its website. They are making digital products for Designers, Design Enthusiasts, and Video Animators and are one of the market leaders in developing Cartoon Characters.
GraphicMama wanted to increase their conversion rate as well as increase the number of monthly purchases. Their main goal is to acquire as many users as possible and bring them to returning customers.
Multi-Channel Performance Marketing Graphicmama has more than 100 000 subscribers in their database and around 1 000 000 monthly active users on their Website so they needed a complex holistic approach.
Our main marketing Channels Included:
Facebook and Instagram Paid Ads and Organic Posts
Google Shopping and Dynamic Display
Pinterest Paid Ads and Organic Pins
Snapchat Paid Ads
Automated Email Strategy + Regular Newsletter
Their solution required a full marketing strategy and the communication on all channels works at once. We managed to achieve success starting with 2 channels - Facebook and Google and then building up others to help find even more new customers across the web. We have excluded a lot of underperforming countries such as Thailand, Vietnam, India, Bangladesh, Pakistan, Philippines, Indonesia and started focusing on the important countries such as the US, Canada, Australia, Uk, and more.
With GraphicMama, we manage to achieve significant results not only with increasing the number of purchases but also increasing the Average Shopping basket and the AOV of each customer.
Return on Ad Spend Overall
Increase on revenue
Increase on New Customers
Increase on purchases
Facebook Pixel Standard and Custom Events
Custom Designed Landing Page
Facebook Lead Generation and Conversion Campaigns
Different Creative types - Video, Image, Carousel ads