Transforming Interest into Conversions: Ergomotion Plus Digital Strategies

Their Story

Ergomotion Plus, a sub-brand of Ergomotion, represents the pinnacle of smart and adjustable beds, ushering in a new era of technology-infused sleep solutions. With a history dating back to 2005, Ergomotion Plus benefits from its parent company's deep expertise and technological advancements, making it a consistent brand in the development of advanced sleep technology. They are committed to enhancing rest, well-being, and promoting a healthier lifestyle through innovative sleep solutions. Established in Santa Barbara, California, Ergomotion is a globally renowned sleep technology company known for its exceptional product quality.

Their Goals

Ergomotion Plus aimed to leverage digital marketing to increase brand visibility, reach a wider audience, and communicate their commitment to innovative sleep technology. Their goal was to engage and educate potential customers about their advanced sleep solutions and drive sales.

Our Solution

Our comprehensive digital marketing solution for Ergomotion Plus encompassed an approach that included the execution of Facebook, Instagram, and Google Ads campaigns in the NL, DE, and BE markets. Moreover, we created engaging designs and videos, crafted compelling content, and initiated influencer marketing research. Additionally, our efforts extended to email marketing. We conducted in-depth market research on competitors, developed buyer personas, and delivered campaign reports for informed decision-making.

Their Success

Our ad campaigns, carefully designed and managed, witnessed a remarkable boost in sales conversions. This is a testament to the effectiveness of our digital marketing strategy in turning mere interest into tangible purchases. Our digital marketing strategies resulted in a 150% increase in website traffic, 70% increase in open rate of emails, demonstrating our capability to drive potential customers to explore Ergomotion Plus' innovative offerings. The increased traffic serves as a strong indicator of the effectiveness of our campaigns.

92%

Increase in Search IS

150%

Increase in website traffic

96%

Increase in CTR

152%

Increase in CR