The ultimate recipe for viral marketing and reaching Gen Z

Their Story

As a leading innovator in the food industry, Vending Chef takes pride in offering a food option that is both healthy and satisfying. The team’s commitment to quality assures that their customers can enjoy a delicious meal without sacrificing nutrition or taste. The vending machines are perfect for people on-the-go who want a fast, convenient meal without compromising on quality.

Their Goals

The company had been struggling to reach the right audience, and they were looking for a marketing solution to increase brand awareness and sales.

Our Solution

Our first step was to create a TikTok account and start posting content that showcased the vending machine's convenience, variety of food options, and ease of use. We also created a compelling social media posting plan which included giveaways and other interactive posts. To further amplify our efforts and drive even more valuable traffic, we implemented a paid advertising strategy. In addition, to improve the user experience and attract more customers, we decided to launch a brand new landing page for their website that is both user-friendly and optimized for search engines.

Their Success

The marketing campaign was a huge success for Vending Chef. They saw a significant increase in the company’s brand awareness, social media engagement and physical location searches. Here are some of the key results:

111%

Increase on reach

200%

Increase on Engagement

x2

Higher CR

425

Location searches