Home Abroad's Journey to 65% Lead Growth and 96% Website Traffic Increase

Their Story

Home Abroad is led by a team with extensive experience in the real estate sector. They've been involved in both local and international construction projects and have a strong track record in selling residential properties in the middle and high segments. This wealth of experience equips them with the necessary expertise and industry connections to select suitable partners and projects. Their professional journey allows them to meet high standards of quality, security, profitability, a closed cycle of implementation, and a streamlined realization process.

Their Goals

Home Abroad's digital marketing goals centered around finding investors interested in purchasing apartments in Cyprus, a sought-after tourist destination. They aimed to use digital channels to generate leads and encourage potential investors to visit their office for personalized pitches.

Our Solution

Our digital marketing solution for Home Abroad included two digital marketing strategies. We conducted Facebook advertising campaigns to generate leads and create awareness, and we conducted keyword research and implemented Google Ads to enhance their online visibility, particularly for investors interested in properties in Cyprus. This comprehensive strategy aimed to drive potential investors to their office for personalized consultations.

Their Success

One of Home Abroad's core objectives was to generate leads for potential real estate investors. Our digital marketing strategies excelled in this regard, producing a substantial 20% increase in lead acquisition. Our diligent Google Ads strategies produced a remarkable 96% increase in website traffic. This increase in online visitors, particularly those interested in Cyprus properties, demonstrates our expertise in keyword research and targeted Google Ads. We increased the visibility of Home Abroad's offerings in search results, thereby strengthening their position as a sought-after real estate partner. With our Facebook advertising campaigns, we fostered active engagement among potential investors, resulting in a notable 98% increase in engagement.

25%

Increase in Leads

96%

Increase in Website Traffic

98%

Increase in Engagement

30

Decrease in CPL