Arteco Design is an E-commerce website selling high quality prints for wall decoration. Their unique 1, 2, 3 and 5 piece model provides amazing customization options to their customers as well as different decoration options. Their mission is to improve the interior of people’s rooms as they customize for their taste.
The biggest challenge here was efficiency. Arteco Design wanted to have at least 7x ROAS on their campaigns in order to maintain high quality of the prints. They needed help with optimizing their accounts to reach that goal. Some minor changes to the website and the user experience were applied as well to make it ideal for mobile users.
We did a lot of account management restructuring in order to segment users better and re-engage old users that were forgotten under their past account structure. The Product Catalog was updated with multiple image options in order to give the user a better understanding of the customization options with each product. At the end we added our advance tracking and measurement system to turn everything in a beautiful 8x ROAS
We had some ups and downs at the beginning with Arteco but after the 3rd week we managed to be even more profitable than planned. Our volumes were even higher than the plan and we started to bring some old customers back.