Home2U is one of the leading Bulgarian Real Estate agencies which focuses on buying and selling houses and apartments. Their main goal is to provide the best solution for people who are searching to buy a new home or sell their existing property.
Their main goal was to acquire new leads from Facebook Ecosystem since they are already heavily advertising in other channels. With Facebook and Instagram ads, they wanted to spread a comprehensive massage to as many channels as possible.
We used a lot of variations in terms of testing creatives and approaches. We created careful audience segments and set up advanced tracking to better push data from their website directly to Facebook. Hence we managed to achieve a high ad relevance score and we increased the optimization process. The result was - more quality leads at a lower price.
Home2U achieve a significant result especially at the price per new lead. We optimized the Landing page to better increase their user experience once they see an ad.
Increase in New Leads
Decrease on Cost Per Lead
Increase on Calls
Facebook Pixel Standard and Custom Events
Custom Designed Landing Page
Facebook Lead Generation and Conversion Campaigns
Different Creative types - Video, Image, Carousel ads