Inovativa is a company that provides a complete service for Home Automation. Their technology solutions give the option to reduce costs, increase efficiency and exploitation of building and houses and increase the quality of life. They are one of the market leaders who are specialized specifically in Home Automation.
Their Main goal is to get new leads which would be divided into 2 groups:
1. New direct customers who are currently building their new homes or apartments
2. Partners to cooperate with such as interior designers and architects to position their services on as many new buildings and homes as possible.
Their goals required a complex solution to better represent them in the market and build trust in the audience.
Multi Channel Marketing with Long Remarketing Stages
The decision making of Inovativa’s clients is longer than usual therefore we have built a long 90-day remarketing stage to present the service in the best way.
We have created 27 Different Remarketing Campaigns, each of it delivering a different message. With such a strategy we not just increased the number of new leads but also Inovativa reported that the quality of the leads increased drastically. They also reported that some people after the 1st reach, people traveled 300+km to their office to discuss the parameters of the service.
With the multi-channel strategy, we manage to achieve significant results as all the channels generate the symbiotic effect. We also saw a significant increase in Brand searches as our Facebook and Linkedin Paid Campaigns were very aggressive and successful.
With Innovativa we managed to achieve significant results which we turned into a long term contact and partnership between BrainDonors and Inovativa. They outsourced all of their digital activities to us with huge plans for international market expansion. Some of our common success includes:
Decrease on Cost Per Lead
Increase on number of new leads
Increase on New Call inquiries
Increase on New Signed Clients
PPC & Google Ads
TikTok & Snapchat Ads
Different Creative types - Video, Image, Carousel ads