ComplexBuild is a company that covers the entire cycle of design and construction, starting from the selection of a suitable plot, research, investment, design, construction, landscaping.
Their main goal was to acquire new leads from Facebook Ecosystem and sell their real estate properties before the construction period. With Facebook and Instagram ads, they wanted to spread a comprehensive massage to as many channels as possible.
We used a lot of variations in terms of testing creatives and approaches. We created careful audience segments and set up advanced tracking to better push data from their website directly to Facebook. Hence we managed to achieve a high ad relevance score and we increased the optimization process. The result was - more quality leads at a lower price.
Complex Build achieved a significant result especially at the price per new lead. We optimized the Landing page to better increase their user experience once they see an ad.
Increase in New Leads
Decrease on Cost Per Lead
Increase on Calls
Increase on Conversion Rate
PPC & Google Ads
TikTok & Snapchat Ads
Different Creative types - Video, Image, Carousel ads