400% Decrease on Cost per purchase

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Decrease on Cost per purchase
0 %
Increase on Purchases
0 %
Decrease on Cost per Click
0 %
Increase on RAOS

Their Story:

Ardes - Laptop and electronic Ardes was founded in 1996 and with several retail stores and their major online shop, Ardes became a leading laptop and electronic devices retailer with more than 500 000 unique monthly visitors. With their high quality consultation and large variety of computers and laptops they became a leading online retailer.

Their Goal:

Ardes has quite a straightforward quote. Their major problem was the ROAS. As a leading retailer they are operating in several channels and the proportion of the spend is quite complex. Every month they have a promotion for which they do special deals and forward people to the landing page where the special deals are selected.

Their Solution:

We did a lot of account management restructuring in order to segment users better and re-engage old users that were forgotten under their past account structure. Furthermore we created several mobile first videos, with which we increased their effectiveness in the Facebook Channel. Also we added some advanced optimization techniques to better use data and optimization options of the Facebook platform

Their Success:

We had clear improvements even after the first week, even though the CPMs were quite higher than normal, We achieved significant results outperforming more than 3 times in any given aspect compared to the past campaign structure and operations.

0 %
Decrease on Cost per purchase
0 %
Increase on Purchases
0 %
Decrease on Cost per Click
0 %
Increase on RAOS

Products Used:

Facebook Ads

Instagram Ads

PPC & Google Ads

Youtube Ads

TikTok & Snapchat Ads

LinkedIn Ads

Different Creative types - Video, Image, Carousel ads

SMS Marketing

Email Marketing

Social Media Management

Digital PR

Influencer marketing

Let's talk
about your digital success

Save time, money and resources. Whether you’re interested in a brand strategy, new website or you need to generate more leads we are here to help you. Tell us about your needs, we’d love to collaborate with you.

Andrey Petrov

Marketing Team Leader